At Povey’s, we’ve been baking traditional Staffordshire oatcakes since 1994, using a closely guarded family recipe passed down through generations. Our oatcakes are soft, savoury, and packed with wholesome goodness, just like they always have been.
Founded by Steve Povey, a proud Leek native and much-loved local councillor, Povey’s Oatcakes started life as a small oatcake shop in Biddulph, Staffordshire. Steve believed in honest food, local roots, and serving his community. That passion lives on today.
After Steve’s passing in 2011, his son Alex Povey stepped forward to carry the torch. At just 23, Alex made it his mission to grow the business in honour of his dad and that’s exactly what he did.
Today, Alex owns and operates both the original Biddulph shop and a modern production bakery in Knypersley, where our oatcakes and other baked favourites (like our famous fruit pikelets) are made fresh every day.
Our oatcakes are loved not just across the Potteries but across the country and the world. Thanks to online orders, Povey’s Staffordshire oatcakes now reach homes as far away as Japan, where even the staff at Barclays Bank enjoy a taste of home.
Whether you’re a homesick Stokie or a curious foodie, we deliver the real deal straight to your door.
We stick to simple, honest ingredients: fine oatmeal, plain flour, salt, bicarbonate of soda, yeast, and water. No artificial additives. No nonsense. Just high-fibre, versatile oatcakes that can be enjoyed for breakfast, lunch or tea by all ages.
Our style and method of oatcake-making makes all the difference. We combine time-honoured techniques with modern production to keep up with growing demand, all while preserving the flavour and texture that make Povey a household name.
Many believe the oatcake tradition began in the Staffordshire Moorlands, where farmers relied on oats and milk from their stores when snow or bad weather cut them off from the outside world.
Steve Povey once received a version of the recipe from Ecton in the Manifold Valley, believed to be one of the oldest oatcake recipes in the region. Over the years, the oatcake has gone by many names: The Potteries Poppadom, The Tunstall Tortilla, and even The Clay Suzzette. But whatever you call it, there’s nothing else like it.

Today, Alex continues to invest in the Povey’s brand, expanding production, improving facilities, and planning to supply even more major supermarkets. His mission? To introduce the humble oatcake to a global audience.
“Everyone who tries our oatcakes for the first time is knocked out by how good they taste. It’s my personal mission to put Staffordshire oatcakes on the world map.” — Alex Povey
Join our growing network of stockists across the UK. Whether you run a local deli, farm shop or café, we’d love to supply you with our traditional oatcakes and bakery favourites.